Braai is not barbecue, braai is a way of life. Originated in South Africa, braai is about enjoying live with friends and family, whilst the food is cooked on self made coals. Braais come in many shapes and sizes. There are portable ones, versions to build in your house and extra luxury ones you build a small house around in your garden. Comfort Trade, the European importer of braai, gave us the challenge to revamp his 20 year old brand. We also started from scratch with his website that holds smart tools like a store locator. And we made a full South African language version of that as well.
We gladly accepted the challenge, as working on an assignment like this, is no punishment at all. The end result is a high-end brand that exudes luxury, sophistication and quality in life.
Website, Visual Identity, Marketing Materials digital & print (b-to-b & b-to-c)