The Ambulant Educative Service (Ambulante Educatieve Dienst, AED) is an expert centre for special education in the region of Leiden in the Netherlands. AED Staff are specialists in the field of supporting students with special needs in regular schools.
DutchDuo was commissioned to work on the professionalisation of the communication for the centre. As it became apparent that to be effective, a new way of communicating to students, parents, schools and government was needed.
We developed a 360º campaign and new Visual Identity. Items created were posters, print materials, copy platform and online communication.
Campaign, Brand website, Visual identity, Copywriting