We were asked by the Ambulatory Education Department (AED), to assist in the further professionalization of the company. Our key focus was to alter the mind-set and the overall proposition, marketing and internal communication process of AED. They needed a new way of communicating to children, the elderly, schools and administrations. We created posters and brochures, visual identity and advertising, their copy-platform and online communications. Which helped them regained their position as category leader in their industry.