UK – DAMCO

DAMCO is a global Freight Forwarding company. Because of the many years of experience in ocean and air freight they can offer competitive and reliable solutions for many companies around the world and help them grow their business.

The specific area’s of expertise are fashion, retail, chemicals and technology. With over 2.000 employees in 40 countries Damco has a turnover average of 2.7 billion a year.

The challenge

Strengthen brand recognition en grow marketshare in a very competitive market where prices are constantly under pressure.

The full campaign needs to have a uniform look and feel in several business categories, but target the specific needs of separate target audiences.

The solution

Where all the competitors are focussing on speed and price point, we opted a completely different approach. Speed and price can never be a unique selling point. Clients want to be serviced trouble-free and transparent in their supply chain needs. On top of that, all DAMCO staff is very involved in what they do. They are not just pushing boxes, but are real experts with years of experience.

This insight was the inspiration for a worldwide campaign where all staff is portrayed as enthousiasts that will not stop until everything is perfect.

Because we first started with an internal campaign and involving staff, we could really make the enthusiast claim. Employees recognised themselves and appreciated the attention for them and their work a lot. A renewed shoulder to shoulder mentality within the company was born.

Step by step the campaign was implemented per continent. With smart production and a keen eye for local communication needs, the campaign was rolled out offline and online. Together with intensive use of carefully selected social media channels and #SuppyChainEnthousiasts, the overal massage was quickly spread.

The result

The combination of a transparent internal and external campaign expanded the reputation of DAMCO as the expert in the field of high-end freight forwarding and supply chain management.

The campaign reinforced the communication and interaction with several target audiences. It led to higher turn-over and brand recognition. The result was so overwhelming that the A.P. Møller-Mærsk Group increased their stake in DAMCO.