Blend Coffee is a new brand in the coffee for business market. The company started from the insight that there is a great need for better coffee, machines and service within companies. Blend Coffee, sells coffee beans, leases and sells coffee machines, inclusive rapid replacement service for broken machines.
Build a new coffee brand from scratch in a crowded market.
Introducing a new and ambitious brand in a very crowded market, takes a strong proposition combined with smart positioning and meticulous planning. A challenging budget pushed us to be very creative and pragmatic in our approach.
Next to the concept and strategy, we designed the branding and Visual Identity, complete with product packaging. With these elements, the brand is set to grow for years.
In the first year, coffee bean sales was 10% higher than forecasted. Also the amount of long term lease machine contracts grew. The service landing pages are firmly cemented in the top 3 of search results. This also ensures more sales for other products and services. Because of the first year results, prognoses for year 2 and 3 are increased.