Royal HaskoningDHV has been a leading engineering company for more than 135 years. In the Netherlands around 400 and 1000 of their experts worldwide are active in the market for smart watermanagement. The company is frontrunner when it comes to innovative and sustainable development. With vast expertise, partnerships and innovations they contribute to the enhancement of a better society worldwide.
The Businessline Water is one of the most important departments at Royal HaskoningDHV. Due to climate change the demand for vision, vigor and innovations (digital) is high. Therefore this market offers a lot of opportunities.
When it comes to large infrastructural issues or create new ways to purify water, the innovations that Royal HaskoningDHV offer are world-renowned. The challenge is to implement new insights and future outlooks in a traditional and closed market to solidify and expand the market position that Royal HaskoningDHV holds.
For the first time in 135 years we separated Corporate communication and Businessline communication. This opened up the opportunity to create a tailor-made proposition for water, without disregarding company values. In this way we can communicate more accurate to the right target audience. By emphasising that the current world of water needs a joint and visionary approach, Royal HaskoningDHV is able to take a pioneering role.
From the pioneering role the company can communicate a clear vision. To address several target audiences better we implemented 3 levels of communication: top-, mid-, and operational level.
The communication for water is more than just sending a message. The company needs to engage in conversations. That way of communicating does not only provide better insights but also accelerates innovation in the market.
With level-specific materials Royal HaskoningDHV is able to campaign faster and more effective. We show the target audiences their challenges are understood. This system is also more cost-effective.
The combination of a clear proposition and improved targeted communication cemented the reputation of Royal HaskoningDHV as being a pioneering and future-proof company. The way communication is approached now, real interaction with different target audiences is realised. This interaction led to more collaborations and enhancement of the market as a whole.
In the end the new positioning won more tenders. Also the full staff embraced the new approach of working.