This training institute for skilled professionals in the field of facility, helps to keep improving their students. Not just in skills and knowledge. The impact of the courses goes deeper. They want to inspire. That is why the teachers provide up-to-date knowledge that the students can implement in their daily work life. So there is an great return on investments as the students can implement their skills for their organisations immediately.
A well known trainings institute that has been in existence over 30 years, saw their student applications drop significantly. So the institute needed to reinvent themselves to regain marketshare.
In our research it showed that the decline of student applications was down to the discrepancy between the branding and the changing needs of the current target audience. Possible needed to break with the past without losing the core values and quality.
By creating a new proposition, the target audience understands the core values and available courses better. Next to the proposition we advised to alter the name and create a fresh new look and feel for the brand. A reinvented tone-of-voice in all online channels was part of the package.
Because of the new way of communicating with the target audience, the conversion from orientation to participation went up exponentially. The complete identity overhaul did not go unnoticed. In 2019 Possible picked up prizes at the best training institute of the year awards.